News & Insights

Website design has been constantly influenced by many factors, among them mobile device sizes, ever-dwindling attention spans and even the advancement of wearable technology.

Let us take a closer look at how the web design industry is being impacted, and what web designers ought to take note of!

1. Looking good across various screen sizes

Responsive web design is the norm and not the exception. In fact, research has shown that 27% of visitors will take their leave from non-mobile optimised sites – and that is possibly why 61% of companies are optimising their site for mobile. As mobile devices now boast more and more small sizes, it is paramount that your website looks as good across various screen sizes. Do take this into account so customers can enjoy an optimised view of your website on their mobile device – whatever they may be using.

2. Optimise website loading for mobile data plans

With the ubiquity of mobile phones, many now browse websites via mobile interfaces. Plenty of thought may have gone into your beautiful and visually impressive web design, but if it takes too long to load, users and potential customers might not even get to see it at all. Customers with limited data plans would also be wary of graphically heavy sites, giving designers and marketers more incentive to pay attention to file sizes of their page!

3. Wearable technology changes the future of web design

Wearable technology from smartwatches to fitness wearables is literally making web designers rethink not just their design, but also content. By taking more effort into making the web flow as intuitive and natural as possible, the user experience can be tremendously improved. Website latency should also be avoided since mere delays can result in potential customers being turned away, especially if your target audience are in the twenties age range.

To add, larger text size also makes better sense whatever age group your users fall into, since you don’t want them to be squinting to make out minute text on their small devices! Which leads us to the next and last point.

4. Functional, not frustrating: “Less is more”

As interfaces become smaller given technological improvements, users’ attention spans are also dwindling in this technological age – customers expect to find what they need when they need it at their fingertips. “Less is more” has not made more sense than now, and simple, minimalist design that highlights content for easy access will have the upper hand over flashy and impressive graphic design that might obscure important features.