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Search engine optimisation is a vital aspect in the marketing of a business website, as search engine optimisation helps boost the website rankings on search engines. There are several ways to help boost a website’s rankings on major search engines such as Google. Superb SEO that is done on websites can just jumpstart a business website on the ladder to success.
Here are some tips on how to improve the optimisation process:

1.    Website Content

The main focal point is the website content. Writing a great and unique website content copy does wonders for a business as it is the content that can manage to convince and even attract the potential consumer to visit the website and even purchase a product or engage a service. Like advertising, a call to action headline and copy does the job. For example, a stellar copy of instant ramen noodles can enable the potential buyer to put himself into a situation where he enjoys a hot bowl of noodles on a cold day just by reading the content itself.

2.    Web Design

Having stellar website content is not enough, as it must be accompanied with a simple, yet unique website design, just like a print advertisement. For a particular product, there can be many websites carrying the product. Therefore, the design and content must complement each other. Using Flash-based content can really hurt the SEO for the website, plus the fact that Flash takes a while to load. Hence, using elegantly designed layouts to illustrate the feel is sufficient to attract or invoke the curiosity of the potential customer.

3.    Keywords

Keywords are the “key” to optimising a website. If a business website deals in the sale of school books, the keyword “textbooks” will command a wider reach of potential customers. Integrating mostly searched keywords can heighten search engine rankings for the website, thus making your website known to the masses.

4.    Social Media Marketing

The next strategy will probably be the newest and potentially the most successful one. Social media marketing and optimisation done on the business website can garner more website visitors when shared in popular social networking websites such as Facebook and Twitter. Backlinks on the posts lead the target audience back to the website for more viewing pleasure.

5.    Backlinks

Creating backlinks for the website is a good way to improve the optimisation efforts, but not overdoing is another. Backlinks are links that are put on other websites that link back to the website. For example, if Website A is doing the SEO, it posts its link on a more well-known Website B to link it back to Website A.

These are the most effective ways to improve website visibility and for establishing website presence for your business website. Great SEO means more website traffic which also means more visitors. Search engine optimisation is a great tool, so do not pass on this great opportunity to build your brand.