News & Insights

Landing pages are informative pages purpose-built to convert visitors into leads, using a well-structured flow to guide users to take action.

In this digital age, an online presence is crucial not just in helping companies strengthen their credibility as a business, it also conveys a good first impression about your brand by instilling confidence and professionalism.

Companies can no longer expect the same results by sticking to the tried and tested.
The impact of Covid-19 has been particularly severe on small businesses and SMEs everywhere, and Singapore is no exception. As we contemplate the post-Covid world, staying agile and adapting appropriately to the evolving situation will be crucial in helping organisations find their footing, ensure business continuity and perhaps even open up new opportunities.

Beautiful and functional with a distinctive colour palette and a simple, friendly app icon – what’s not to love?
Thinking of building a mobile app or integrating one as part of your business? Here’s a quick run-through of six key pointers to attract users to download and keep the app on their phone screens!

We often hear about website hacks, login credentials or confidential information being stolen from sites. As the threat of data breaches and cyber invasions grows, the stakes are especially high for e-commerce businesses, given that their customers’ payment details are transmitted virtually during transactions.

Ever since the internet boom back in the 2000s, it can be observed that major social networks such as Facebook and Twitter allows individuals to connect with other web users socially over the internet. Today, businesses have also incorporated this advantage into their online marketing strategies, such as creating a Facebook page for their company, with an attempt to connect with their target audience.

On an e-commerce website, the ultimate goal for businesses is boosting their sales profit. In order to garner sales, they would require customers to purchase their products and services. On the upside, putting up a product for sale on the web does help businesses gain exposure. Setting up an e-commerce website on the internet may be easy, but how do we do it on an international scale? There are more online stores being created by the minute, thus one must stay ahead of the competition.

Content management systems are essentially platforms that allow one to create, modify and delete content of a website. Dubbed in short as CMS, it is designed to create convenience for users to make changes to their content easily. For individuals who have no website development experience, a CMS platform is highly recommended, as it is simple and easy to use.

We are living in a world where e-commerce and social media rule the World Wide Web. They were once brand new entities that were introduced a once younger us as strange entities. But right now, times have changed, and there are many e-commerce websites being set up as we speak. Thus e-commerce businesses have to up the ante by doing some promotions and branding in order to stay on top of the e-commerce mountain.

There are so many e-commerce websites out there in the world that one may not even finish visiting every last one in his or her lifetime. Furthermore, not every website is the same. Like the famous phrase “Rome is not built in a day”, good e-commerce websites are not built overnight. This article will show the general problems that some e-commerce websites face today, and should avoid in the future.